“All I want to know is where I’m going to die, so I’ll never go there”
Inversion is one of the most powerful tools for thinking, strategizing, and ensuring the results we seek. While building Amazon Jeff Bezos famously focused on what was not going to change over the next 20 years. He knew people would still want low prices and fast delivery. No matter what, that would not change. So he built his business on it.
Trying to figure out what will make you happy? That is a long, complicated list. Focus instead on what will ensure misery and avoid those things like the plague.
Buying a business? Rather than trying to list all the qualities you want in a company, start with building your No Filter. What do you not want?
I don’t want to depend on one major customer for my company’s success. No Client Concentration.
I don’t want the risk of a slowdown bankrupting me. No Leverage.
I don't want Key Man Risk. No companies completely dependent on their owner.
And the list goes on...